The friction before the build.
Users save thousands of recipes on Instagram and Pinterest but cook almost none. The "save" button is a graveyard. Existing recipe apps optimize for engagement rather than the action that matters: actually cooking.
Flagship Products Beta App Store Ready
Platd
The recipe app where you actually cook the recipes.
Overview
What this file is about.
Platd bridges the gap between recipe inspiration and action. While social media optimizes for saves and likes, Platd optimizes for completion—measuring success by "cooked-it" counts, not vanity metrics.
What changed.
- ✓ Cook Mode — Distraction-free, kitchen-optimized interface designed for the counter
- ✓ Screen stays on, notifications blocked, large tap targets for flour-covered fingers
- ✓ Step-by-step progression with built-in timers
- ✓ Celebration on completion with prompt to share what you made
- ✓ Social layer with creators, meal moments, and cooked-it counts
Market opportunity
- Recipe app market valued at $1.2B+ globally
- 70% of saved recipes never get made
- Differentiated by UX innovation, not content library
Traction
- Core features complete (recipe creation, Cook Mode, collections, discovery)
- Comprehensive test suite with 95% feature completion
- Production-ready for App Store submission
Business model
Free app with premium features (advanced collections, meal planning, priority support). Creator tools for recipe publishers seeking engaged audiences.
Interested in Platd?